This is why some people love the smell for freshly ground coffee, but can’t stand to drink it. That includes none of us at Coffee Real…

To test this out try eating a banana and pinching your nose at the same time – the banana will taste of nothing. One sense is when you inhale things from the environment into you, and the other is when the air comes out of you up the nasal passage and is breathed out through the nose. 

Only two known aromas - chocolate and lavender - are interpreted in exactly the same way whether they enter the nose from the inside or the outside. In the case of coffee, the taste is also hampered by the fact that around half of the compounds that combine to form its complex aroma are wiped out by saliva, causing the flavour to change before we swallow it. So if you are only getting half the taste the moral here is to start your brew with the very best-  so you’re in the right place.